Twin Robins Capital

Twin Robins Brand Identity - Kansas City, 2024

Creative Director, Senior Designer

Identity for Twin Robins Capital, a Kansas City, MO-based financial planning and investment management firm: logo system, color palette, typography, illustration, iconography, digital and print collateral, web design

Made-to-measure from the ground up, TRC’s identity presented a fun challenge: build a brand that feels friendly, approachable, and natural but refined enough to live in the realm of the cobalt blue giants of finance. Working in close collaboration with the client, the result is a well-rounded identity built with deep consideration for the client’s vision, their customer base, and the regulations of their industry. 

Driven by a versatile logo system, lucid typography, and a palette inspired by robins’ feathers, eggshells, and the color of American currency, the Twin Robins brand is tranquil and trustworthy, designed to flex and grow with the company itself.