Pizzeria Fiona

Pizzeria Fiona Brand Identity - Atlanta, 2024

Creative Director, Senior Designer

Identity for Pizzeria Fiona, an Atlanta-based wood-fired pizzeria: logo system, color palette, typography, illustration, iconography, collateral, livery, and wearables

Fiona’s identity is an expression of love, paying tribute to the owner’s nonna from Ravenna. The tactile script logo system inspired by her handwriting pairs with a color palette that evokes lived-in elegance, thoughtfully embracing Northern Italian culture in an unpretentious way. Playful illustrations reinforce the personal tone across all brand touchpoints. The result is a warm, authentic identity offering a fresh departure from the familiar Neapolitan aesthetic of modern American pizzerias.